Some recent things I’ve played a role in…
We told the story of the Domestique, cycling’s behind-the-scenes heroes. During the Tour de France we worked with champion, Jens Voight to promote his Domestique of the Day.
We shared the story of our interdependence, even in a seemingly solo sport like surfing. This is a narrative that resonated incredibly with the surf community.
Launching the new Chromecast device in the UK with a April Fools prank featuring some live squirrels and a Youtube takeover.
Andere Spelen (The Other Sports)
An initiative from a Dutch insurer to get kids more physically active. We launched some of the forgotten Dutch sports into mainstream press and held an event for 10,000 kids.